5 key performance indicators you should be tracking now

Some of the small businesses that we have written marketing plans for have trouble connecting the dots between their efforts and any resulting sales. To get to the ROIs they must look at the KPIs. ROI is Return on Investment and KPI is Key Performance Indicators.

If you don’t measure it, you can’t improve it.

Here are five KPIs that you can measure right now to start to see trends and discover what’s working and what’s not. No longer will this old aphorism apply to your business: “I know half of my marketing…