Marketing firm goes natural route

BOULDER – Front & Center Marketing, a new guerilla marketing agency based in Boulder, is offering natural-products companies a way to connect with target consumers through its 2009 Colorado Event Tour, a series of 13 athletic events taking place throughout Colorado.

The tour begins with a Title Nine 9K race in Boulder May 10, with an estimated 1,000 participants, and ends with the Denver Marathon Oct. 18, with an anticipated 6,500 racers.

The tour includes triathlons, foot and bike races of various lengths in Boulder, Denver, Aspen, Copper and Carbondale. 

At each event, Front & Center Marketing will house a natural…