Mix1, natural drinkable fast food, on shelves

BOULDER – Take two beverage industry veterans, add a naturopathic doctor and $2 million, and you have a startup that develops natural, drinkable fast food.

Mix1 Inc. began distributing its nutritional beverage called Mix1 in October in King Soopers, City Market, Whole Foods and Wild Oats throughout Colorado, the product’s test market.

It’s also available in a number of Boulder Valley independents including Lucky’s, Pharmaca, Moe’s Bagels and health clubs including RallySport and Flatiron Athletic Club.

The founders – Greg Stroh of the Stroh Brewing Co. family and co-founder and former executive with Boulder-based Izze Beverage Co., which was acquired by PepsiCo…