Idea to publish ski stories snowballs into multimedia outdoor adventure venture

BOULDER – Stellar Transmedia LLC, a new Boulder-based multimedia venture, is using its adventure lifestyle brand to market a wide variety of media including books, magazines, DVDs and Internet sites.

The company is the brainchild of Mike Slone and Philip Drake, who first came together in the hopes of launching a ski magazine. However, the two Web gurus quickly developed a broader approach.

“We decided to launch a full-on media company rather than just a print magazine,” Slone said. “It’s called Transmedia because we are using a lot of different media to build the Stellar brand. The goal is really to use…