How to work with a printer

There are almost as many different kinds of printers as there are different kinds of printing jobs.

The first step in choosing which printer to work with is to decide exactly what you want your final printed materials to be. Basically, this boils down to issues of quantity and quality.

Do you need 100 simple, black-and-white business cards and stationery? Or do you need 100,000 64-page, four-color, glossy booklets with die-cuts and embossing? Are you printing a newspaper? Or do you desire a two-color brochure printed in soy ink on high-quality, natural-fiber paper?There’s an infinite number of options. Obviously, no one printer…