Active Interest Media co-founder buys firm from PE group

BizWest Staff

BOULDER — Active Interest Media, a Boulder-based publisher of niche magazines such as  Log Home Living, Popular Woodworking and Power & Motoryacht, has been acquired by one of it’s co-founders from its previous private equity ownership group. 

Co-founder and longtime CEO Andrew Clurman announced this week that he and a group of investors — through the newly formed entity B&W Communication LLC — have purchased 100% of the company from Chicago-based Wind Point Partners. 

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“My partners and I are thrilled to be forging a new path for the brands and organization that our team has nurtured to category-leading positions with Wind Point’s support,” Clurman said in a prepared statement. “We intend to accelerate the work of reinvention and product development creating world-class content for our customers while innovating new ways to engage with them. Whether through virtual events, new interactive experiences, or services that make it easier for them to pilot a boat, grow a garden, or restore a historic home.”

Founded in 2003 by Efrem (Skip) Zimbalist and Clurman, AIM will retain its name and will remain headquartered in Boulder, according to a company news release.

Zimbalist will no longer serve as AIM’s board chairman but will remain an advisor to the firm and serve as chairman emeritus. 

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