ARCHIVED  January 1, 1996

Joe brings ’em in

Customers feel warm, welcome at Joe’s Fireside Cafe

Sunday mornings, Joe’s Fireside Cafe is packed, serving 400 breakfasts on this one morning.
While the restaurant staff efficiently fills customer requests, the atmosphere remains friendly and relaxed. Owner Joe Ierisi welcomes and enjoys the intense level of energy and the opportunity to interact with his customers. He knows what his customersexpect and is determined not to disappoint them.
“We’re busy,” he said, “but we can’t mess up. When we tell our customers there’s a 15-minute wait, they know there will be a 15-minute wait.”
Ierisi’s restaurant experience began at age 11…

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