Businesses often ignore benefits

All business startups have one thing in mind — making it work.
Owners of new businesses usually lack cash, but they make up for it with long hours, making prototypes, marketing, getting equipment and eventually hiring a few employees.
But many new companies ignore benefits such as health insurance, life insurance, employee stock options and pension and 401(k) plans, all of which seem to be of lesser concern.
“It should be a priority,´ said Bob Martin a partner in Connell/Martin, an employee-benefits company that often consults with small and medium-sized companies on benefits, insurance, credit-card processing and telecommunications.
“Oftentimes, startup…