Path2Response hires president, revenue chief

LOUISVILLE — Executives for Path2Response LLC, the Louisville-based maker of a data-management platform that helps clients acquire and retain customers, has hired Chris McDonald as its president and chief revenue officer. 

“McDonald brings decades of C-level experience spanning founder-led innovation through high-growth and enterprise phases for B2B software and data-driven organizations,” the company said in a news release. “His background includes building companies from inception, scaling commercial operations, and leading revenue strategy, partnerships, and product commercialization across complex marketing and analytics ecosystems. In his new role, he will work closely with customers and agency partners to help them expand their capabilities, improve performance, and grow their businesses by applying Path2Response’s modern, performance-driven solutions.”

In the release, Path2Response CEO Brian Rainey said: “Path2Response was built to challenge the limitations of traditional data and modeling approaches by prioritizing recency, scale, and real-world performance. Chris brings the leadership experience, commercial discipline, and industry perspective needed to help our customers make better decisions faster. His addition strengthens our ability to deliver modern solutions that drive measurable business outcomes.”

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