Burgoyne named EVP, chief revenue officer at Vail Resorts

BROOMFIELD — Celeste Burgoyne, currently president of the Americas and global guest innovation for Lululemon, has been appointed executive vice president and chief revenue officer for Broomfield-based Vail Resorts Inc. (NYSE: MTN).

Her first day at Vail will be Jan. 26, the company announced last week.

Burgoyne will oversee Vail Resorts’ marketing function, lead all aspects of the guest journey and digital experience, and be directly responsible for the majority of the company’s revenue.

“We are thrilled to welcome Celeste, a proven business leader with a long track record of driving growth and long-term guest loyalty at Lululemon,” Rob Katz, Vail Resorts’ chairperson and CEO, said in a prepared statement. “Celeste’s deep appreciation for the connection between brand, guest experience and revenue will be critical as we continue to reimagine how we connect with our guests, reignite our resort brands and accelerate growth in both lift revenue and our ancillary lines of business.”

At Lululemon, Burgoyne currently oversees all channel and customer-facing aspects of the company’s North American business, including e-commerce, customer-relationship management, marketing, retail store experience and real estate, and is directly responsible for more than $7.5 billion in revenue. She also leads guest-experience innovation for Lululemon globally and recently launched the company’s membership program.

Burgoyne joined Lululemon in 2006 and held numerous leadership roles over nearly two decades. She began her career at Lululemon as the first general manager of the U.S. business when there were fewer than 10 stores. From there, she played a key role in scaling the business and building the brand from its infancy to where it is today – more than 750 stores and more than $10 billion in revenue globally.

Prior to Lululemon, Burgoyne spent 10 years at Abercrombie & Fitch during a time of significant growth.

“It is an honour to join Vail Resorts, not just because of the respect I have for Rob, the management team and this incredible business which has so much opportunity ahead, but also because of the passion that my family and I have for the experience it provides,” Burgoyne said in a news release. “I have spent countless days enjoying Whistler Blackcomb, in both the summer and winter, so I know firsthand what the company’s mission of ‘Experience of a Lifetime’ means to skiers, snowboarders and all their guests. I look forward to being a part of the Vail Resorts team and this next phase of growth and transformation.”

Burgoyne will be based in Vancouver, British Columbia, where she and her family currently reside.

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