PMCU to ‘align around’ Meritrust brand post-merger
BROOMFIELD — The plan when Premier Members Credit Union merged with Wichita, Kansas-headquartered Meritrust Credit Union was for the Broomfield-based institution to maintain its identity in the Colorado market.
But what’s that saying about best-laid plans?
About three months after the merger was completed, PMCU, which traces its Boulder Valley roots as far back as 1959, is pivoting its strategy and will adopt Mertrust’s name and branding.
“We didn’t want to just destroy a brand because we had recognition here. What we ran into was a complication,” Carlos Pacheco, formerly PMCU’s CEO and now Meritrust’s co-CEO alongside James…
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