‘Meaningful softness’ in sales activity blamed for Noodles performance drop

BROOMFIELD — Noodles Inc. (Nasdaq: NDLS) saw its year-over-year sales fall in the second quarter of 2023, a period in which the company posted a net loss after recording profits in the second quarter of last year. 

“During the beginning of the second quarter 2023, we saw meaningful softness in our guest trends. We attribute this in large part to being too aggressive on our pricing strategy, which included an incremental 5% increase in February of this year,” Noodles CEO Dave Boennighausen said in a prepared statement.

The fast-casual chain last week posted a net loss of $1.3 million on sales of…