Retail  May 5, 2023

Voodoo still due, but in a new hue

BOULDER — Voodoo Doughnut, the quirky Portland, Oregon-based chain known for its over-the-top toppings, still plans to come to Boulder — but its building won’t be dressed in the franchise’s signature shocking pink.

Doughnut fans flooded social media in a panic this week when they noticed that the building under construction at 3210 Arapahoe Ave., which had been painted pink, suddenly was clad in shades of gray.

Cate Stanek, communications program manager for the city of Boulder, confirmed late Friday that the building’s bright pink color violated city codes and the owners had been requested to change it.

However, an email from Voodoo’s marketing department urged fans of the shops to “Never fear, we’re still planning on opening our Boulder location! The building is just under construction at this time. We’re working as fast as we can to get bacon maple bars to the Boulder community!”

The building had housed Taco Bell and KFC fast-food eateries.

Voodoo has several locations in Denver and at Denver International Airport.

The company expects to hire 75 workers for the Boulder shop.

3210 Arapahoe Ave., Boulder
The Voodoo Doughnut building in Boulder last fall was painted the company’s traditional pink. Christopher Wood/BizWest

Dallas Heltzell
With BizWest since 2012 and in Colorado since 1979, Dallas worked at the Longmont Times-Call, Colorado Springs Gazette, Denver Post and Public News Service. A Missouri native and Mizzou School of Journalism grad, Dallas started as a sports writer and outdoor columnist at the St. Charles (Mo.) Banner-News, then went to the St. Louis Post-Dispatch before fleeing the heat and humidity for the Rockies. He especially loves covering our mountain communities.
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