Wana exec: Cannabis preferences near inflection point
BOULDER — It’s been nearly a decade since adults in Colorado have been able to purchase recreational-use cannabis, and the market and its customers have evolved significantly since 2014.
With the 2023 dawning, Wana Brands chief marketing officer Joe Hodas told BizWest that leaders at the Boulder-based edibles giant “really believe this is going to be a year where the consumer blend begins to change.”
No longer will questions of “what’s the cost and how much THC is in it” drive decision-making for large swaths of the cannabis-consuming public, he said.
As pot companies such as Wana have grown “more sophisticated in product…
THIS ARTICLE IS FOR SUBSCRIBERS ONLY
Continue reading for less than $3 per week!
Get a month of award-winning local business news, trends and insights
Access award-winning content today!
Related Posts
-
Cannabis gummies company Wana Brands this month launched Wanderous, its e-commerce platform that offers hemp-derived…
-
A measure that would allow for the taxation of recreational and medical marijuana in Erie…
-
Mead voters for a third time seem to be rejecting sales of marijuan in town.…
-
An attempt by the city of Loveland to impose an additional 1% sales tax to…
