BizWest CEO Roundtable: Marketing, ad firms grapple with credibility, sparking creativity remotely
BOULDER — For businesses reliant on creativity and collaboration — marketing and advertising firms, for example — the COVID-19 pandemic has been a shock to the system, forcing companies to develop new processes for sparking ideas in a setting where many employees are still working from physically separate spaces.
These types of businesses, along with their peers in the public-relations sector, are also grappling with building and maintaining credibility in an ever-fracturing media landscape where institutional trust is on the wane, industry leaders said during BizWest’s Advertising, Marketing and Public Relations CEO Roundtable held Tuesday in Boulder at the offices of…
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