Outdoor Industry  August 10, 2021

Vail Resorts chief marketing officer to take over as CEO

BROOMFIELD — Vail Resorts Inc. (NYSE: MTN), a global operator of ski areas, will soon have a new leader. 

The company’s longtime CEO Rob Katz is planning to step down and will be replaced by Vail chief marketing officer Kirsten Lynch.

Ryan Bennett, Vail’s vice president of marketing, will then backfill the chief marketing officer role.

Katz, who has served in the company’s top leadership position since 2006, will become the executive chairman of Vail’s board of directors.

All of these personnel moves are expected to go into effect on Nov. 1, according to a Vail news release. 

Lynch has worked for Vail since 2011…

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A Maryland native, Lucas has worked at news agencies from Wyoming to South Carolina before putting roots down in Colorado.
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