Boulder Startup Week: How new companies can land funding outside of VC firms

BOULDER — While eye-poppingly large rounds of venture capital can raise the profile of a startup as it emerges into a fully fledged player in its industry, two venture capital fund leaders say it isn’t always the best way for entrepreneurs to get financing. 

The session at Boulder Startup Week featured Matchstick Ventures partner Natty Zola and Brett Jackson, managing partner at San Francisco-based V1.VC.

Why VC isn’t always great

Because venture funds are often raising money for their own investors, they have an incentive to encourage rapid and aggressive business scaling to collect high returns to cover potential losses from other portfolio…