SNEWS rebrands as Outside Business Journal under new corporate umbrella

BOULDER — Outside Inc., the Colorado-based parent company of more than 30 active-living brands including Outside magazine, Yoga Journal, and Backpacker, has rebranded the trade journal SNEWS to Outside Business Journal, and has placed all of the outlet’s content at outsidebusinessjournal.com. 

For almost four decades, SNEWS has reported on the outdoor industry, which will continue under the new name, according to a press release from Outside.

The rebrand includes a new website with advanced digital platforms, a new podcast, and new social media handles. The Voice, the bi-annual print magazine launched by SNEWS in early 2019, is also rebranding to Outside Business…