Longmont hemp company ramps up global marketing

Editor’s note: Global Hemp Day has been moved to Sept. 15-16. This information was not known at the time of original publication of this story.

LONGMONT — Global Hemp Day, an international virtual event that features scientists, entrepreneurs, companies and products leading the hemp industry, added Longmont-based HGH Seed Inc., doing business as High Grade Hemp Seed, to its sponsors. It’s one of the steps that the hemp genetic firm is taking to build up its name in the global market.

Israel-company CannaTech and California-based The Arcview Group are co-hosting the event on Aug. 26 at 10 a.m. mountain time. Global Hemp Day projects attendance at more than 1,000 participants from more than 30 countries.

There will be a seven-hour program with about 20 virtual sessions and 40 expert presenters, covering the hemp industry value chain. Tickets for Global Hemp Day are $179.

“We’re anticipating it’s going to be a really fantastic day where we’ve got exceptional expertise, scientists, entrepreneurs, companies around the world, and it  really is going to be future-focused on what’s next for the hemp industry,” said Trish Thomas, CEO of Denver-based TEEM, or Digital Dovetail LLC, a company working with HG for the event.

Thomas said that the event will attract farmers, hemp entrepreneurs, venture capitalists, and “all kinds of folks who are around the edges of the hemp industry, supporting the people who are actually growing and processing the crop.”

Global Hemp Day comes shortly after HG stepped into the European market. HGH Seeds entered a February partnership with Switzerland-based Swiss Cannabinoid SAGL to develop new hemp strains and created the Matterhorn CBG strain. 

In late June, all of its strains became available for sale as seeds in Europe and so far have contributed to 2% of overall sales, said Jonathan Mackintosh, director of marketing for HG. But HG anticipates sales to grow in late winter and early spring.

The next continent that the Longmont company is eyeing is South America. By opening up channels to different landscapes, HG can sell beyond the U.S. farming season.

“We’re starting to look at these seasonal approaches to help augment our economic picture so that we’re not just a seasonal company. We want to be a year round influence worldwide,” Mackintosh said.

A previous version wrote that CannaTech is headquartered in South America and has been changed to Israel. HGH Seed on second reference has been changed to HG.

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