Startups  February 21, 2020

Waggit sells first 1,000 digital wearables for pets

Rachel Wiatrowski, product manager for Waggit, pets her dog Poppy at the Waggit headquarters in Susan Sierota’s Boulder home on Feb. 14. Photo by Ali C. M. Watkins
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BOULDER — A Boulder company that sells Fitbit-like wearables for furry friends has sold its first 1,000 products. 

Waggit is a collar attachment that records canine vitals, GPS location, sleep, movement and feeding activity through an iOS or Android app. It was created by dog owners — they prefer “pet parents” — to detect health concerns early and ensure the safety of their animals.

Susan Sierota, Waggit CEO and cofounder, holds up Poppy’s Waggit data at her Boulder home on Feb. 14. Photo by Ali C. M.…

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Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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