Why conversion rate optimization is crucial

You have probably heard about conversion rate optimization or CRO. But what does it really mean and how can it help your business succeed?

Conversion rate optimization is the process of using analytical data about your web properties to improve the experience that people have while visiting them and to increase the number of people who “convert”—that is, who make the transition from being passive visitors to potential clients.

A conversion is different for every business. For e-commerce sites, a conversion might be more straightforward: a visitor buys a product, or pays for a subscription.…