NIWOT — Crocs Inc. (Nasdaq: CROX), the iconic maker of casual footwear, will relocate its global headquarters from Niwot to Broomfield in 2020.

The company described the move from its current 98,000-square-foot headquarters at 7477 East Dry Creek Parkway as part of its long-term strategy for sustainable growth, including employee retention and recruitment.

“Our business is strong and we continue to explore ways to meet the needs of our employees while investing in our future,” Andrew Rees, president and CEO of Crocs, said in a prepared statement. “This is an exciting time to be at Crocs, and just like our iconic product, this best-in-class new headquarters will help our employees be comfortable in their own shoes.”

The new headquarters encompasses 88,000 square feet and is located at 13699 Via Varra Road. Crocs said the building is more convenient and centrally located for the company’s employees, providing easy access along the U.S. Highway 36 corridor, restaurants, shopping, trails and other amenities.

The building is part of Atria, a two-building project built by Etkin Johnson Real Estate Partners. Crocs has leased the space for an initial term of 10 years, with two five-year renewal options. Crocs has selected Denver-based Venture Architecture to design the workspace.

“We are grateful that Niwot has been our home for more than a decade, and are thrilled to keep and grow our global headquarters in the thriving state of Colorado,” Rees said.

Colorado’s Economic Development Commission voted in January to approve $606,272 in performance-based Job Growth Incentive Tax Credits over an eight-year period for a company codenamed Project Playa. It is believed that company is Crocs.