It’s business as usual for niche grocers

When Amazon.com Inc. (Nasdaq: AMZN) purchased Whole Foods Market Inc. in June 2017 for $13.7 billion, pundits and analysts alike wondered what would become of specialty retailers such as Sprouts, Lucky’s and Natural Foods by Vitamin Cottage, all of which have a presence in Northern Colorado and the Boulder Valley.

Denny McCorkle, chair of the marketing department at the University of Northern Colorado Monfort College of Business in Greeley, said he sees two outcomes resulting from Amazon’s purchase of Whole Foods.

The first outcome is the discounts enjoyed by Amazon Prime members…