Boulder-based TapInfluence lands $14M funding round

BOULDER — TapInfluence Inc., a provider of marketing software based in Boulder, announced Tuesday that it has closed $14 million round of financing led by Atlanta-based Noro-Moseley Partners.

Existing investors Grotech Ventures and Access Venture Partners and new investor Knollwood Investment Advisory participated in the round. Contributions also were made by MergeLane, a Boulder-based startup accelerator for women-led companies, and super angel Robin Ferracone, founder and chief executive of Farient Advisors.

The $14 million includes $9.6 million that was reported Friday in the quarterly MoneyTree Report compiled by PricewaterhouseCoopers LLP and the National Venture Capital Association based on data provided by Thomson Reuters.

The money will be used to build out sales and support teams, Promise Phelon, TapInfluence’s chief executive, said in a prepared statement.

“We plan to double headcount by year end and continue opening additional offices,” Phelon said. TapInfluence has 50 employees, 45 in Boulder.

TapInfluence’s Saas platform helps marketers automate the process of finding key online influencers and connecting with them to create sponsored content featuring their brands. In addition to making the connections and managing workflow, the software provides analytics to measure the value each piece of content created in terms of sales and leads.

TapInfluence recently opened an office in Mountain View, Calif., headed by new chief technology officer Eli Gild.

The company’s clients include Kraft, Horizon Organic, Silk, and P&G, as well as agencies Golin, RhythmOne and AMP.

TapInfluence, founded in 2009, has raised $22.2 million in funding. The company most recently raised $5 million in September 2013 from Grotech Ventures and Access Venture Partners.

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