Do you have a relationship with your customer?

As I continue to work on building an infrastructure for investment crowdfunding in Colorado, I have talked with hundreds of business people about raising capital. One of the most common questions asked is ‘Who will make an investment in my business?”

This question often is followed by a discussion of who cares about the success of that particular business. Who is a stakeholder? Why would anyone care? In the parlance of crowdfunding, who makes up the crowd?

In these discussions, once it becomes clear that investors in crowdfunding do not have to write big checks…