Great customer service is great advertising

As a small business marketing consultant, the question I hear most often is, “What’s the best, most cost-effective marketing?”

Many people think that social media is the answer. True, on the surface, social media is a low investment. There’s no fee for setting up a Google+, Facebook, LinkedIn or Twitter account. However, once those accounts are live, someone has to actually write something to go on those platforms. And keep writing. And they also need to consistently find ways to reach out to other people on those networks in a way that makes them actually want to…