Banking & Finance  October 3, 2014

Tweet or tweak, then send

Twitter map new lobbying tool for bankers

Most U.S. Senate and House members use Twitter as a way to engage with constituents. Not to be left out, the American Bankers Association has created an online map-based Twitter platform that allows bankers across the nation to shoot prewritten tweets about the industry’s burning issues to those politicos.

By hovering over a state on the map, bankers can choose a member of Congress and tweet a prewritten message, or tweak that tweet, staying within 140 characters.

The hope is to make it easy for Twitter-friendly bankers to flood lawmakers’…

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