Raising the bar boosts Ascent’s fortunes

Broomfield – In general, businesses that made it through the recent recession are the ones that could scramble fast and make sure their sweet spot was appealing to the right market – clients who wanted their services and who could pay for them.

“There was a point in time when we’d go after everything out there to earn business,” said Jason Brown, president of Ascent Builders Inc.

When the time was right, however, Ascent retargeted what it was doing and who it was doing it for. The company’s primary focus shifted from small residential remodel projects to higher-end projects. The intention was…