Client care, creativity keep RiteHealth healthy

BOULDER – For most people, health and life insurance are line items on their budgeting spreadsheet. For Rachel Zeman and her team at RiteHealth Solutions, it is much more than that. It is peace of mind and the security of knowing that, should life throw their clients a curveball, it can be hit with a line drive and they will stay in the game.

Zeman is a strong believer in education and transparency.

“We work hard to make sure the client has a thorough understanding of the different products available to them. There are so many options out there that it can be very overwhelming,” she said. “We take the time to help them sort through it all – whether it’s an employee benefits package or an individual account through the Health Exchange. The agent is the one who comes to the table with the knowledge to explain the differences between policies, help you understand what is included and what the exclusions are. But even more important is the customer support after the policy has been purchased.”

It’s the customer support – both before and after buying an insurance policy with RiteHealth Solutions – that makes Zeman proud of her company. That, and the creativity she instills into it.

Wait. Creativity? In an insurance company?

Here’s an example:

Zeman worked with a software developer to create a proprietary proposal-writing program and online technology that helps human-resources executives easily modify their accounts when something changes within their businesses. She is constantly on the lookout for innovations in products and technology that can help make her company more efficient, and in turn pass those efficiencies along to the client.

It’s working. In two years, RiteHealth Solutions grew by more than 128 percent. Revenue jumped from $167,328.50 in 2011 to $382,289 in 2013, ranking the company fourth in BizWest’s Mercury 100 list of fastest-growing companies in Boulder and Broomfield counties for companies reporting less than $2 million in annual revenue.

Zeman attributes some of the growth to the purchase of and folding in of two smaller brokerages as well as the surge of new policy purchases from health-care reform.

She keeps coming back to the education component of her job as a point that distinguishes RiteHealth Solutions from her peers.

“Everyone at RiteHealth is always learning about the industry,” she said. “It may be new and innovative products or new technologies. Then we take that knowledge and share it with our clients.”

That would be a home run with the bases loaded.

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