Connect for slackers, Colorado?
How about proper grammar? Or ideas about marketing to Colorado’s healthy young people?
We know who doesn’t: ProgressNow and Colorado Consumer Health Initiative, who have launched a marketing campaign that mimics the classic Got Milk? campaign with a millennial-focused dose of absurd advertisements.
The campaign, with its tagline “Do You Got Insurance?” is meant to motivate young adults to purchase coverage from Connect for Health Colorado, the state’s insurance exchange.
Connect for Health has its own $4.2 million campaign, which began ramping up this month, and will continue to do so through the end of the year.
Meanwhile, “Got Insurance?” has…
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