Connect for slackers, Colorado?

Do you got insurance?

How about proper grammar? Or ideas about marketing to Colorado’s healthy young people?

We know who doesn’t: ProgressNow and Colorado Consumer Health Initiative, who have launched a marketing campaign that mimics the classic Got Milk? campaign with a millennial-focused dose of absurd advertisements.

The campaign, with its tagline “Do You Got Insurance?” is meant to motivate young adults to purchase coverage from Connect for Health Colorado, the state’s insurance exchange.

Connect for Health has its own $4.2 million campaign, which began ramping up this month, and will continue to do so through the end of the year.

Meanwhile, “Got Insurance?” has dwarfed the Connect for Health campaign, at least in terms of controversy, with its depiction of a young woman eager to get her male friend “between the covers” or a young man perched atop a beer keg with no recollection of how he got there.

The success of the exchange depends on the enrollment of young people, who are expected to balance older populations that require more health care services, but if the idea is to get healthy young people on board, maybe wine-drinking while working out and tequila shots aren’t the best message to send.

See for yourself at doyougotinsurance.com.

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