July 28, 2011

Customer service can impact your bottom line

Phones that don’t get picked up, clerks ignoring customers and complaints that go unanswered or unresolved are among the many ways businesses big and small lose customers every day.

Does your business provide good customer service? Or have employees become lax in regard to how they are perceived on the phone or in person?

According to Lee Resources, for every customer complaint, there are 26 other customers who remain silent. And the ripple effect of an unhappy customer is tremendous.

“Satisfied customers tell three friends; angry customers tell 3,000,” writes Pete Blackshaw, former chairman of the Council of Better Business…

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