April 26, 2011

Plaza Hotel in Longmont to fly new flag

LONGMONT – The Plaza Hotel Longmont is in the process of joining a national hotel network, the hotel’s manager said Tuesday.

The 210-room hotel and conference center at 1900 Ken Pratt Blvd. has been an independent since September, when it left the Radisson hotel network. It is owned by the Plaza Hotel Corp., which is one of the companies owned by the prominent Pratt family.

Phil Marti, president of the Plaza Hotel Corp., confirmed the hotel has found a new brand but would not say which one, citing agreements with the corporation.

“We’re rebranding the hotel, and we’re very excited about it,” Marti said. “We’ll begin the conversion in the middle of May and hope to have the new brand in place by the first of August.”

Plaza Hotel management and staff will make some changes and upgrades to the facility, which Marti declined to discuss because of the confidentiality agreement.

The Plaza Hotel Corp. also owns a 25,000-square-foot conference facility that is adjacent to the hotel.

This is the third rebranding of the hotel, which opened in 1983. Initially it was the Raintree Plaza Hotel and Conference Center. It converted to Radisson in 2002 and underwent a $2 million renovation. The hotel was independently owned and operated, but it used the Radisson’s name and marketing network as a franchisee.

The hotel is the home of the Boulder County Business Hall of Fame.

LONGMONT – The Plaza Hotel Longmont is in the process of joining a national hotel network, the hotel’s manager said Tuesday.

The 210-room hotel and conference center at 1900 Ken Pratt Blvd. has been an independent since September, when it left the Radisson hotel network. It is owned by the Plaza Hotel Corp., which is one of the companies owned by the prominent Pratt family.

Phil Marti, president of the Plaza Hotel Corp., confirmed the hotel has found a new brand but would not say which one, citing agreements with the corporation.

“We’re rebranding the hotel, and we’re very excited about it,” Marti…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
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