Circle of Trust more important than ever

The Circle of Trust among businesses, consumers and the Better Business Bureau is more important now than ever before. The current business climate – both the highs and lows – demands it.

On April 15, six businesses from Northern Colorado and Wyoming will receive the Better Business Bureau Torch Award for Business Ethics. All are deserving of the honor and all are excellent role models for how good business practices and ethics result in successful businesses.

The owners and managers of these businesses, however, didn’t just wake up one morning and decide to operate their businesses in an ethical fashion. They were…