Internet videos pull in business

NIWOT – The Internet video industry – creating productions for both marketing and entertainment – is making the Web ever more interactive.

Empire Zoom, an online video production company based in Niwot, is taking an all-encompassing approach to the growing market making Web videos for company Web sites, while putting out its own videos for entertainment.

The entertainment arm of Empire Zoom can be found at funfactofthedaytv.com and jokeofthedaytv.com. The videos make money through ads on the page, but Empire Zoom President Mari Davis believes they also can be used to show potential clients the varied capabilities of her company.

“The entertainment…