All the extras: restaurants, bars, dance team, incredible scoreboard

BROOMFIELD – Fans visiting the new Broomfield Event Center this winter are in for a treat that will include much more than just sports.

The center includes a sit-down restaurant, two themed bars, a pro shop, dance teams, wacky mascots (named Rowdy Rage and William T. Goat) and a state-of-the-art scoreboard and video screens.

“The dance team for the 14ers has 15 beautiful and talented young women,” says Jennifer Reifman, director of promotions and game entertainment. “And we have in-game promotions where fans can win prizes.”

Fans will even be able to participate from their seats by playing guessing games displayed on the center’s eight-sided scoreboard and video display. Four sides are video, and four are scoreboards with backlit sponsor ads on the top and bottom.

Mike Schanno, director of broadcast and audio-video services at the center, says the scoreboard’s video display pixel ratio is 208 by 288, 33 feet high, 7 inches wide and 14 feet, 5 inches high. The actual video boards and scoreboards are about 8 feet high and wide.

It takes 50,000 watts of power to run the scoreboard. “It’s bigger than the one at Pepsi Center,” Schanno says.
The center’s LED fascia ring makes a complete 360 degrees – the only one in town. “Not even Invesco or Pepsi Center goes all the way around,” Schanno says. “We’re also the only team in the Central Hockey League with a 360-degree ring.”

And the ring is a sharp 24 by 11,760 pixels.

Daktronics, a South Dakota-based company, installed the sound and video for the center.

“Our marquee out front is huge,” he said. “The pixels are 192 by 160, and it’s about 15-feet high by 15-feet wide. If you have seen it from the Boulder Turnpike at night, it lights up the entire highway.”

on Facebook on LinkedIn