ARCHIVED  March 19, 2004

CVB drafts local breweries for fresh tourism campaign

FORT COLLINS — It’s no secret to locals that Northern Colorado is a beer-lovers heaven.

Over the past several decades, Fort Collins has emerged as a virtual beer emporium, with six breweries ranging the gamut from the big beer conglomerate Anheuser-Busch to the mom-and-pop operation of newcomer, Fort Collins Brewery.

“Up to this point, we’ve really taken it for granted,´ said Rich Harter, executive director of the Fort Collins Convention and Visitors Bureau. “The beer industry really is a huge part of the Fort Collins experience, and we’ve never done a nice job of promoting it.”

But this spring marks the beginning…

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