Strategy central to brand building at DesRosiers

BOULDER ? When Paul DesRosiers moved to Boulder after obtaining his psychology degree, little did he know he would create a line of outdoor clothing, love the marketing aspect of it and start an advertising agency.

DesRosiers Advertising was founded in 1998 with one employee ? the owner. “I read every book about copy writing and advertising, and worked as a copy writer for a while before starting my own company,” DesRosiers said.

His firm is a full-service agency that specializes in building and selling brands. The technique is to create each component of a client’s business communication as a soldier…