UCHealth unveils new logo, app, website, focus

LOVELAND — UCHealth, which operates more than 100 clinics and hospitals mainly along the Front Range, has unveiled a new logo, mobile app, website and focus.

Announcement of the changes came Wednesday morning at Medical Center of the Rockies in Loveland, one of five hospitals that the health-care provider operates or plans in the Boulder Valley and Northern Colorado.

UCHealth announced in a press release “a renewed effort that focuses less on the traditional way of providing health care and more on a modern, personalized experience.”

“Health care remains a step behind many other industries when it comes to putting people – our patients – first. We must adapt and innovate to improve this experience,” said UCHealth president and CEO Elizabeth Concordia. “Anyone can shop online, message with customer service representatives, compare goods with other stores, and pay for those products at 1 a.m., all from the comfort of their homes. Health care must innovate to match these expectations and improve the experience of our patients and their families.”

UCHealth changes include:

• Virtual visits.
• Online scheduling.
• A new, patient-centered website.
• A new mobile app.
• A partnership with Uber to provide easier transportation.
• More transparency of medical record information through OpenNotes.
• Additional health information and patient stories online.

“We are committed to redefining service and experience for those we serve,” said UCHealth chief marketing and experience officer Manny Rodriguez. “This won’t happen overnight. But we’re making a promise to our patients, communities and employees that we are working to improve their experience. We will improve every step of the process, from making it easier to find a provider and schedule an appointment to providing new ways for patients to get to one of our facilities and keep track of their health information.”

The new UCHealth app, launching in early February, will give patients the ability to refill prescriptions, communicate with providers, see their electronic medical record information and schedule appointments, all from a mobile device. The app also will provide health news, healthy recipes and exercises, and patient stories.

UCHealth’s focus on personalized service and convenience also will promote a holistic approach, helping patients stay healthy, not just healing them when they are sick or injured.

The new UCHealth website launched Feb. 1, and UCHealth’s partnership with Uber will begin this spring. OpenNotes is available for patients now, and virtual visits will be expanded this summer. Signs outside clinics and hospitals will gradually be replaced throughout 2017.

UCHealth operates Medical Center of the Rockies in Loveland, Poudre Valley Hospital in Fort Collins and UCHealth Broomfield Hospital. It also is building UCHealth Longs Peak Hospital in Longmont and will begin construction this year on a Greeley hospital.

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