LinkedIn: Get found and stand out

A decade ago, having a LinkedIn profile was a “good idea.” Being on LinkedIn was seen as “a little something extra” you might do to grow your network. Fast forward to today and LinkedIn has become an essential platform for professional career management.

Granted, not every industry is well represented on LinkedIn. For obvious reasons, you won’t find many police officers or attorneys promoting themselves on this platform. Do a thorough search to determine the value of LinkedIn for your professional goals. For most people, it is an excellent platform to build connections and convey a compelling brand.