Small businesses can use geofencing to great results

Have you heard about geofencing? It’s a new trend in marketing that enables businesses to target customers based on their specific location, sending messages that might be useful to them at that particular moment. You’ve probably been geofenced yourself. Many cellular companies send a push notification when you leave their service area, informing you that you are roaming. It’s the same idea and the same technology.

But this technology is not just for big companies such as cellular providers and national chains. Small businesses can take advantage of location-based marketing at low costs and to great…