Reaching Generation Y

Move over Generation X, consumers characterized by technology, personalized style and distain of advertising. Whether it?s Toyota Scion, Westwood College or Aspen Pure water, marketers are courting a potentially bigger catch, Generation Y.

And businesses recognize they need new strategies to attract the attention of these teens and young adults.

Gen-Xers and Generation Y, born between the late 1960s and mid-?90s, make up the echo boomers, offspring of baby boomers and their children.

Generation Y represents some 60 million consumers. These tech-savvy customers born between 1981 and 1995 are the largest consumer group in the history of the United States, according…