Outlying dealers vie for share of car sales

The ads used to say, “Drive a little, save a lot!” The implication being that if someone was willing to take a drive to Brighton, Fort Lupton or Fort Morgan, they could save a bundle on a new-car purchase. However, the reality is very different.Industry insiders say that getting a good deal on a new car depends more on factors such as the customer’s negotiating skills than the location of the dealership. While the battle may seem to be one of David vs. Goliath, smaller dealerships are still very much in the game.
“I would say they are doing…