Wyoming, Colorado join forces on tourism

If you encounter a tour bus at Greeley’s Centennial Village or the Wyoming Territorial Park in Laramie, chances are it’s there because of a unique cross-border marketing effort known as WYCOTA.
WYCOTA stands for the Wyoming Colorado Tour Association, and it exists to help persuade motor coach tours to get off Interstates 25 and 80 and explore the diversity of the northern Front Range.
“We hope to attract motor-coach tour groups to Northern Colorado and Southeastern Wyoming,” explained Rita Greene of the Fort Collins Convention and Visitors Bureau, one of seven communities that make up WYCOTA.
“We market ourselves nationally…