April 19, 2013

Savvy young realtors “tweet” with the best

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Pinterest was launched in 2010 as a cloud-based space to store and share users’ favorite photos. But it had barely been birthed before clever realtors figured out that they could use its search-engine capabilities to sell homes.

“People who are on Pinterest are pinning things that interest them. If people follow you or you follow them and find out about their dream home, it’s a great way to find clients,” says Heidi Margolis, team leader with Coldwell Banker Residential Brokerage (formerly Keller Williams). “You can search by houses, mountain properties, rustic homes; that’s the newest phenomenon when it comes to…

Christopher Wood
Christopher Wood is editor and publisher of BizWest, a regional business journal covering Boulder, Broomfield, Larimer and Weld counties. Wood co-founded the Northern Colorado Business Report in 1995 and served as publisher of the Boulder County Business Report until the two publications were merged to form BizWest in 2014. From 1990 to 1995, Wood served as reporter and managing editor of the Denver Business Journal. He is a Marine Corps veteran and a graduate of the University of Colorado Boulder. He has won numerous awards from the Colorado Press Association, Society of Professional Journalists and the Alliance of Area Business Publishers.
Categories: BizWest Publications Blueprints
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