Finnish brand Reima opens Boulder kids apparel pop-up
BOULDER — Reima, a Finnish children’s outdoor apparel brand, recently opened its first North American retail location, a pop-up shop at 939 Pearl St. in Boulder.
The pop up will be open through January, according to a Reima news release.
“Boulder is an idyllic community for Reima to set roots in,” Reima USA’s North American head Marc Cutilletta said in the release. “Just like Reima, the people of Boulder thrive in the outdoors and live by the attitude that there’s no such thing as bad weather. Get outside with the right gear and enjoy every season equally.”
Reima, a Finnish children's outdoor apparel brand, recently opened its first North American retail location, a pop-up shop at 939 Pearl St. in Boulder.
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