Outdoor Industry  March 10, 2026

Vail Resorts skier visits tumble in ‘most challenging winter’

BROOMFIELD — Vail Resorts Inc. (NYSE: MTN) has reduced its 2026 earnings projections as this historically dry and warm winter has led to plummeting visits to the Broomfield-based company’s ski areas. 

“This has been the most challenging winter across the Rockies that we have ever experienced with the lowest snowfall levels in more than 30 years for our Colorado and Utah resorts, combined with warmer temperatures, resulting in reduced terrain throughout the quarter and into February,” Vail CEO Rob Katz said in a prepared statement. 

To date, visits are down 11.9% compared with the same period during last year’s ski season.

During the second quarter of Vail’s 2026 fiscal year, net income attributable dropped to $210 million from $244.4 million in the same period last year. Resort revenue in the most recent quarter was $53.2 million, a 4.7% year-over-year decrease. 

As a result, Vail is reducing its full-year 2026 earnings guidance to $144 million to $190 million.

“Due to the persistent, historically challenging weather conditions in the Rockies, which continued to limit terrain availability, the Company is reducing its fiscal 2026 guidance,” Katz said. “While we are lowering our estimates for the fiscal year, given the unprecedented weather in the Rockies, the impact from conditions was mitigated by our advance commitment strategy and resource transformation efforts. We are proud of the resilience of the business model and execution of our teams at our resorts that are delivering on the experience for our guests.”

Vail Resorts has reduced its 2026 earnings projections as this historically dry and warm winter has led to plummeting visits to the company’s ski areas. 

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