Crocs, Lego collab on wacky new kicks
BROOMFIELD — Broomfield-based Crocs Inc. (Nasdaq: CROX) and Danish building-toy company Lego Group have inked a “a multi-year global partnership” that “pairs Crocs’ bold spirit with the LEGO Group’s boundless imagination, resulting in a unique fan experience that only these two brands can create together,” the companies said in a news release.
The first product to come out of the new partnership is the Lego Brick Clog. “Each collectible oversized pair features four studs stamped with the Lego brand logo and an innovative brick-like outsole,” the release said.
More collaborative product releases are expected this year.
Broomfield-based Crocs Inc. (Nasdaq: CROX) and Danish building-toy company Lego Group have inked a “a multi-year global partnership” that “pairs Crocs’ bold spirit with the LEGO Group’s boundless imagination, resulting in a unique fan experience that only these two brands can create together,” the companies said in a news release.
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