Outdoor Industry  January 16, 2025

Vail Resorts: Higher prices led to revenue hike despite fewer skiers

Execs are ‘pleased’ with results

Despite fewer overall visitors and a strike, higher pass prices allowed Vail Resorts to increase its 2024/2025 season lift revenue.

Lucas is an award-winning journalist who worked at news agencies from Maryland to Wyoming to South Carolina before putting roots down in Colorado.

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