Adidas Terrex opens downtown Boulder showroom

BOULDER — Adidas Terrex, the Germany shoe giant’s line of outdoor footwear, apparel and accessories, recently celebrated the grand opening of its showroom in downtown Boulder. 

“The showroom underscores Adidas Terrex’s dedication to innovation and engagement within Colorado’s outdoor community,” the brand said in a news release. “A manifestation of the brand’s DNA with an open door for gathering in the future, the space fosters a welcoming environment for putting on events, hosting partners and community members, and building connections with the city’s strong, local retailer market.”

The location is at 1805 11th St. near the Pearl Street Mall.