Purely Elizabeth expands in breakfast line

BOULDER — Purely Elizabeth LLC, a Boulder-based natural-foods company, has launched a new product line that expands its offerings in the breakfast market.

Cookie Granola combines the brand’s granola with a cookie recipe for a snackable granola cluster that the company describes as having “the flavor and crispy texture of a delicious cookie.”

“We’re celebrating the joy of two great things coming together,” Elizabeth Stein, CEO and founder of Purely Elizabeth, said in a written statement. “We’ve always been the innovator in the breakfast category and by launching Cookie Granola, we are able to grow the category by merging the breakfast and snacking occasion.”

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Purely Elizabeth Cookie Granola is made with 100% whole grains and is baked with coconut oil and coconut sugar. Other ingredients include organic certified gluten-free oats, oat flour and coconut flour.

The product is available in three flavors: chocolate chip cookie granola, double chocolate chip cookie granola and oatmeal raisin cookie granola.

Purely Elizabeth’s sales grew by 45% in 2023, according to a press release.